Contents
Look for an e-commerce company and provide the following:

1. Name / Logo
   

2. Description (including products and services + e-commerce category)
   

Amazon.com, Inc. engages in the provision of online retail shopping services. It operates through the following segments: North America, International, and Amazon Web Services (AWS). The North America segment includes retail sales of consumer products and subscriptions through North America-focused websites such as www.amazon.com and www.amazon.ca. The International segment offers retail sales of consumer products and subscriptions through internationally-focused websites. The Amazon Web Services segment involves in the global sales of compute, storage, database, and AWS service offerings for start-ups, enterprises, government agencies, and academic institution (Amazon.com Inc)ns. The company was founded by Jeffrey P. Bezos in July 1994 and is headquartered in Seattle, WA.

3. SWOT Analysis (you may use PESTLE for the external factors)
   

Amazon's Strengths (Internal Strategic Factors)


1. Strong brand
2. Extensive product mix
3. Highest revenues in the industry
Amazon's Weaknesses (Internal Strategic Factors)

1. Easily imitable business model
2. Limited penetration in developing markets
3. Limited brick-and-mortar presence
Opportunities for Amazon.com Inc. (External Strategic Factors)

1. Penetrate developing markets
2. Expand brick-and-mortar business
3. Boost measures to reduce counterfeit sales
Inc. (External Strategic Factors)

1. Cybercrime
2. Imitation
3. Aggressive competition with large retail firms

Political Factors Affecting Amazon's E-Commerce Business

1. Political stability of developed countries (opportunity)
2. Governmental support for e-commerce (opportunity & threat)
3. Increasing governmental efforts on cyber-security (opportunity)
Economic Factors Important to Amazon.com Inc.

1. Economic stability of most developed markets (opportunity)
2. Increasing disposable income in developing countries (opportunity)
3. Potential economic recession of China (threat)
Social/Sociocultural Factors Influencing Amazon

1. Increasing wealth disparity (threat)
2. Increasing consumerism in developing countries (opportunity)
3. Increasing online buying habits (opportunity)
Technological Factors in Amazon's Business

1. Rapid technological obsolescence (threat & opportunity)
2. Increasing IT efficiency (opportunity)
Ecological/Environmental Factors

1. Rising interest in environmental programs (opportunity)
2. Rising emphasis on business sustainability (opportunity)
3. Increasing popularity of low-carbon lifestyles (opportunity)
Legal Factors

1. Rising product regulation (opportunity)
2. Easing of import and export regulations (opportunity)
3. Rising environmental protection regulations (opportunity)

Works Cited
Amazon.com Inc. (n.d.). Retrieved November 20, 2017, from CNN Money: http://money.cnn.com/quote/profile/profile.html?symb=amzn
GREENSPAN, R. (2017, February 20). Panmore Institute. Retrieved November 20, 2017, from Panmore: http://panmore.com/amazon-com-inc-pestel-pestle-analysis-recommendations